Elephant Gin announces global on-trade activation with aim of raising awareness and donations for elephant conservation
Africa-inspired gin brand, Elephant Gin (www.elephant-gin.com) is announcing its largest on-trade activation to date by teaming up with over 100 bars in over 5 countries with the aim of raising much-needed funds for elephant conservation in Africa.
Every year more than 35,000 elephants are shamelessly killed because of uncontrolled ivory poaching; that’s one every 15 minutes. Since inception in 2013 Elephant Gin has raised over €1,000,000 for elephant conservation by donating 15% of bottle profits to carefully selected African conservation partners to preserve this wildlife for future generations. Elephant Gin works with Big Life Foundation (www.biglife.org) and their Wildlife Warrior program which aims to protect the world’s most iconic and threatened tuskers and their habitat. The donations from the campaign will go towards supporting Big Life’s anti-poaching rangers who work night and day to protect elephants.
To further extend its Wildlife Warrior commitment, Elephant Gin launched a Wildlife Warrior on-trade campaign in 2021, working with bars around the world to raise funds for the program. This year, the campaign will return from the 12th July to the 12th October.
Participation is simple. Each participating bar will create a bespoke Elephant Gin menu for the activation period. For every Elephant Gin cocktail sold, a donation from each bar will be made to the Elephant Gin Foundation who distribute the funds to Big Life Foundation. The bar that donates the most at the end of the promotional period will win a trip to Africa.
The aim of the campaign is to raise awareness of the threat to African elephants and to mobilise financial support for the protection of these majestic animals. With every cocktail ordered, guests at the bar can actively contribute to elephant conservation and whilst enjoying a skilfully prepared cocktail.
As an additional incentive, there is an Elephant Gin scratch card for every cocktail ordered with various winning opportunities for consumers such as personalised gin bottles and trips to the newly opened Elephant Gin distillery near Hamburg, Germany.
The Wildlife Warrior campaign will be promoted via Elephant Gin’s social media accounts and within the participating bars throughout the activation period. UK bars who have so far signed up to participate include Farzi Café, Thin White Duke, The Rosewood Holborn Dining Rooms, FAM Bar, Bottle and Rye and Henson’s Bar. All participating bars worldwide are displayed via an interactive map at www.elephant-gin.com/wildlifewarrior
The bar that donates the most at the end of the promotional period will win a trip to Africa. The cocktails from all participating bars will also be presented on the Elephant Gin Instagram account at the end of the campaign – followers, friends, and supporters will be able to vote for their favourite cocktails. The bars with the most votes will win an invitation to the Elephant Gin distillery.
About Elephant Gin
Elephant Gin Founders, Tessa and Robin Gerlach were inspired to create their range of premium handcrafted gins following their adventures in Africa. In 2013 they developed their award-winning Elephant London Dry Gin (45%) that uses rare African botanicals and focuses on resolutely artisan production methods. The portfolio was complemented by the aromatic Elephant Sloe Gin (35%), the full-bodied Elephant Strength Gin (57%) and the fresh Elephant Orange Cocoa Gin (40%).
Each of Elephant Gin’s unique bottles is individually crafted with handwritten labels, excerpts of African maps and an embossed crest of the Maasai.
Elephant Gin gives back to the continent that has inspired the brand in the first place: 15% of the bottle profits are donated to the endangered African elephant. So far, over €1,000,000 has been raised through sales and fundraising events. From May 2022, donations will go directly to the Elephant Gin Foundation, a London-based grant-making foundation that invests in African elephant conservation and educational projects. The topics of sustainability and social responsibility are reflected in all facets of the company, from waste reduction and innovative recycling initiatives to training and providing jobs in local communities in South Africa and Kenya.
Better Gin. Safer Elephants.
Key Stockists (Range Various Between Outlets)
The Whiskey Exchange, Master of Malt, Fortnum & Mason, Amazon and the Elephant Gin online shop www.elephant-gin.com
Bar Stockists (A Selection)
Rosewood Holborn Dining Rooms, Henson’s Bar, Meat and Wine Co, Oriole, The Gibson, The Coral Room, Davies & Brooks, Dukes, The Dorchester, Mr Fogg’s, Amazonico, 5 Hertford Street, Hotel Café Royal, Quo Vadis, 45 Jermyn Street, Eve Bar