VyTA launches bringing an elegant Italian lifestyle experience to Covent Garden
VyTA – an all-day dining and luxury lifestyle venue swoops in from Italy with its debut opening in the heart of London.
Delivered with the warmth and charm of best in class Italian hospitality, VyTA Covent Garden aims to deliver the true meaning of life to its guests (Vita ‘VyTA’ = Life) encompassing every element of day and night under one roof.
Open from dusk til dawn, VyTA welcomes guests to explore the venue from beyond what meets the eye – a haven to relax and find that all important balance and daily equilibrium away from busy life. Serving lunch through to dinner and beyond, VyTA Covent Garden brings the cream of the crop to the table with a passion for food and quality ingredients, expertly mixed cocktails, fine Italian wines and late-night soirees as well as exquisite contemporary architectural and interior design, by international studio COLLIDANIELARCHITETTO.
Spread across three floors, discover the expansive 200-cover venue boasting a stunning 24-cover cocktail lounge bar (80 standing) with panoramic views overlooking the market. Dig deeper and you’ll uncover a hidden gem of a dining area with a further 45-covers to include private dining. An all-year-round key feature is a 110-cover all-weather heated outdoor terrace attracting a captive audience right in the epicentre of the famous Covent Garden piazza.
With creativity at the heart of the food offering, diners will ease their way through the menu with highlights heralded as Pluma Di Cinta Senese – Pork Neck, Roasted Winter Roots, Sweet Potato Cream; Risotto Rosa – Red Beetroot, Gorgonzola Cream, Candid Lemon; Prawn Carpacci – Red Prawns with Marinated Vegetables, Burrata Cream and Pomegranate; Il Raviolo – Homemade Ravioli with Genovese filling, Roasted Chestnuts with Truffle and Autunno – Cream of Pumpkin, Figs, Toasted Hazelnuts and Crispy Pumpkin skin.
An impressive wine list sits alongside the food offering, with unique wine pairings from top Italian wine producers, Santa Margherita as well as serving Ca’ del Bosco Franciacorta Cuvee Prestige, luxurious sparkling wine, unique to VyTA. The discerning drinkers will hand pick their choice or two of cocktail, an ideal pre or post dinner tipple. Signature serves include Garden Of Eden – made with Gin, Grapefruit Sherbet, Raspberry, Egg White, Lemon, Bitters; Artichoke – a sweet and smooth Italian mix of Dark Rum, Coffee Liqueur, Sweet Vermouth and Cynar; Smoke in The Wood – a strong smoky mix of Bourbon Fat wash, Porcini Mushroom, Sweet Vermouth, Mezcal and Green Spritz – Vyta’s own refreshing take on an all-time favourite, set to be a seasonal favourite, complete with Spritz Bitter Verde, Lemon, Cucumber, Prosecco.
Step in a wonderland of eclecticism and sophistication designed to stimulate the senses. Wooden walls and lacquered surfaces adorned with inlays and friezes, glass and precious metals that shape glamorous spaces wholeheartedly underpinned by unconventional Italian style. The interior design draws heavily on the Italian architectural culture of the Sixties with its decorative details, elegance and irony in its geometric stylisations. The geometric patterns that adorn the surfaces, the bold colour choices, the striking velvet furnishings, and the large lamps with metallised globes, contribute to creating a unique location, with a strong and decisive character.
Making its mark on the London dining and social scene, VyTA Covent Garden is tipped to be a honey pot for London’s seen-to-be-seen crowd, lining up to see in the weekend in style with live DJ nights every Thursday to Saturday, 7pm – 11pm.
So, whether you’re in the game for a quick mid-week bite, a lazy weekend brunch, a family get together, a corporate catch-up or pre-clubbing sustenance – VyTA Covent Garden caters for all, anytime, for any occasion.
21 The Market, Covent Garden, London WC2E 8RD
www.vytacoventgarden.co.uk / @vytacoventgarden