CHASH The Fine Tea Co
Like fine wine, fine tea requires the unique characteristics of location, climate, soil, topography and elevation – the terroir. For hundreds of years the quality of tea was exceptional. It was a luxury only very few could afford. Tea drinkers were sophisticated; to be considered a connoisseur contributed to social standing.
Treat Every Guest Equally?
In the present day, tea is undergoing a revolution. The sophisticated tea drinkers are returning. And they are (rightfully) more demanding than the last lot!
Service
Do your staff know the correct temperature to serve Jasmine tea? Are they aware of which teas pair well with a rich dessert? If your team could talk about tea with knowledge and confidence, would it not improve the customer experience?
Quality
Do you understand how to compare similar teas and what to look for? Are you sure your green teas are high-grade? Is the Earl Grey how it should be?
If you serve exceptional food, gone are the days when the customer is prepared to accept it served alongside tea that is not exceptional. Either it lets down the accompanying cakes and sandwiches, or it is a poor end to the meal. That sense of disappointment increases when the guest inevitably compares the little understanding given to the tea selection against the investment in coffee.
Variety
Some of our partners offer 30-40 different teas and infusions. If you provide an assortment of gins, a dozen different whisky and wine from every region, will the visitor who wants tea feel treated equally?
Is there more than one option to tickle the tastebuds of the Oolong fan? Are you accommodating the enthusiast for aged tea? Do you provide a range of caffeine-free infusions that includes fruit, flower and spice?
“CHASH created our first ever Tea Academy. The depth of knowledge, and obvious love of the subject, mean that, like the tea, training and support is consistently of the highest quality”
We like to work with partners who need to over-deliver. We build Tea Menus (and house blends) that create interest and excitement, so you can provide tea drinkers with an experience that is equal.
Come and say Hello if it is time for a review.
Dan Rook
Founder & Leaf Executive
CHASH The Fine Tea Co
dan@chashtea.co.uk | 0044 7584 302 881 | chashtea.co.uk
If ‘Tea Makes Everything Better’ shouldn’t we be drinking Better Tea?